Attagirl Brands x Lockeland Leather: Custom Commission for Genesco Spacial Branding Renovation
A study of traditional craft inspired by the ethos of American
patchwork combined with the art of Japanese sashiko.
Joey Verzilli is a self-taught leather craftsman and owner of
Lockeland Leather, a Handcrafted Leather Studio based in Nashville,
Tennessee. After nearly a decade of studying and honing his craft as
a leatherworker, Joey finds it most important to honor this age-old
practice by creating stunning, handcrafted leather goods adorned
with intentional detail. The Lockeland Leather maker’s mark carries
with it a sense of pride and nostalgia and can be found on pieces from
bespoke accessories to handcrafted art installations alike.